Why are health businesses now being allowed to onboard onto the WhatsApp Business API if they were excluded previously?

WhatsApp wants to ensure that users have a valuable experience with businesses on our platform. That’s why they have updated user controls to improve the quality of users’ experience. For instance, one of those user controls enables users to share why they blocked a business with WhatsApp.

    Also, WhatsApp continues to improve the enforcement of bad experiences users might have on the platform. Because of these updated controls and enforcement mechanisms, WhatsApp is now able allow previously-excluded businesses to use WhatsApp for Business and the WhatsApp Business API.

    Manuela Marques