FAQ | WhatsApp Business

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What Are the Character Limits With Media Message Templates?


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What are the character limits with media message templates?

These are the character limits applied to message templates:


  • Caption is limited to 256 characters, text is limited to 60 characters.



  • For media message templates, these cannot exceed 1024 characters, while standard templates are limited to 4096 characters.
  • When requesting the template the body is restricted to 1024 characters (parameters {{n}} count as 1 character).


  • Limited to 60 characters Buttons 
  • Caption is limited to 20 characters, while payload for the quick replies is 256 characters.