Are there any commerce restrictions that prevent me from offering WhatsApp to specific industries?

Yes. WhatsApp provides a thorough Commerce Policy that provides guidance on which industries, companies, and use cases are forbidden. We strongly recommend that you check this guideline before approaching potential customers for WhatsApp.

    Here’s a quick overview of industries and use cases that are currently not eligible to use the WhatsApp Business API:

    • Illegal products or services
    • Drugs, whether prescription, recreational or otherwise
    • Tobacco items and related paraphernalia
    • Alcohol
    • Unsafe ingestible supplements 
    • Weapons, ammunition, or explosives
    • Animals
    • Adult products or services
    • Body parts and fluids
    • Items or products with overtly sexualized positioning
    • Real money gambling services
    • Dating services
    • Products or items that facilitate or encourage unauthorized access to digital media
    • Digital and subscription services
    • And more. 

    For health and medical services, e.g. pharmacies, use cases are limited to services such as appointment reminders, vaccine administration, and medical testing.

    ℹ️ Please have a look here at more detailed insights regarding specifics of the WhatsApp Commerce Policy.

    ✉️ In case a company has been rejected and it's unclear why, you can get in touch with our Onboarding Team at onboarding@tyntec.com. You can also request an appeal for Facebook to reconsider, which our Onboarding team can also advise and help with.

    Manuela Marques
    Updated