Are there any commerce restrictions that prevent me from offering WhatsApp to specific industries?

Yes. WhatsApp provides a thorough Commerce Policy that provides guidance on which industries, companies, and use cases are forbidden. We strongly recommend that you check this guideline before approaching potential customers for WhatsApp.

    Here’s a quick overview of industries and use cases that are currently not eligible to use the WhatsApp Business API:

    • Illegal products or services
    • Drugs, whether prescription, recreational or otherwise
    • Tobacco items and related paraphernalia
    • Alcohol
    • Unsafe ingestible supplements 
    • Weapons, ammunition, or explosives
    • Animals
    • Adult products or services
    • Body parts and fluids
    • Items or products with overtly sexualized positioning
    • Real money gambling services
    • Dating services
    • Products or items that facilitate or encourage unauthorized access to digital media
    • Digital and subscription services
    • And more. 

    For health and medical services, e.g. pharmacies, use cases are limited to services such as appointment reminders, vaccine administration, and medical testing.

    ℹ️ Please have a look here at more detailed insights regarding specifics of the WhatsApp Commerce Policy.

    ✉️ In case a company has been rejected and it's unclear why, you can get in touch with our Onboarding Team at You can also request an appeal for Facebook to reconsider, which our Onboarding team can also advise and help with.

    Manuela Marques