Sign up today
And start your journey towards better customer experience
*Organizations with a government affiliation will need to be approved by WhatsApp.
*Note: These rules do not apply if the business or organization already brand this way
A display name must have consistent branding with external sources (e.g., a company’s website). An example for a product line named “Fresh Produce Cold Pressed Juices”:
A display name must have a clear relationship for your business (must be referred on the business’ website or external media references). For example:
Depending on the type of business account, the display name will be shown to the user in different places.
When companies expect to get an approved Display Name that is essentially different from the Brand, these are a few useful tips and their execution level.
Easy and fast option:
Middle level execution (may take a few days):
Hard and uncertain:
Depending on your business account type, users will see different things. If a user has already saved the business number in their address book, the name from the address book will always be displayed. The phone number will still be visible in the contacts view. Please be prepared for users who may try to call this number and have a plan for how to handle these incoming calls.
If your WhatsApp account is a business account, the display name will only be shown in the contacts view in smaller text; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including business website, address, and hours.
⭐ Please note that the display name approval may take up to two working days. For special cases, e.g. government, this may take longer.