Messaging is the future channel of business communication. Real time communications, such as two-way messaging, helps retailers communicate for meaningful, personalized, and tailored customer conversations.
Subscription e-commerce is gaining importance — as it provides a convenient way for customers to access exclusive and highly personalized offers. Unfortunately for businesses, one-third of consumers cancel their box subscriptions within three months. Thankfully, there are ways to help subscription box companies retain and expand their customer base.
The flourishing on-demand industry is tapping in to the busy lives of today’s connected consumers. Wary of wasting time in mundane activities, consumers are happy ordering taxi services, staying at someone’s home during a holiday, ordering food and even finding a nanny — all with a few swipes — on a smartphone. Easy, convenient and fast, on-demand companies leverage the convenience consumers crave, fueling the instant gratification market.
That retail therapy is one of the main activities with shoppers of all ages should not come as surprise. But if anyone still had any doubt that shoppers are exchanging the happy times of walking through stores with the impersonal act of online shopping, should now be convinced that e-Commerce has changed the way we buy. Now, almost everything is available online for purchase: from books to clothes, electronics to toys, e-Commerce aficionados can buy anything, with just a click.
If I have to pick an industry that’s most affected by the so-called “sharing economy,” it would have to be the hospitality sector. After all, isn’t Airbnb the perfect poster child of the sharing economy? Throughout the past 10 years, we’ve witnessed many spectacular promises and hypes. It’s time to hear it from the field.