Market Insights

Below, you will find insights stemming from independent and original research on a variety of telco-related topics.



tyntec Research: Brazilian and Russian Social Media Users Most Concerned About Identity Theft – UK and US Counterparts Worry Most About Lack of Information Control

  • November 2013
  • This representative survey presents international research and statistics on the topic of security and social media. Together with tyntec, YouGov reports insights about how people of varying cultural and economic background have experienced or been affected by attempted hacks to their social media accounts, which nations are the most receptive to using a form of security to protect their accounts— and which aren’t comfortable with it at all. tyntec and YouGov surveyed 4,000 participants aged 18-55+  in established mobile phone markets: the US and UK, and nations of imminent mobile market growth: Brazil and Russia to discover this interesting information.
  • Download survey

OTT services blow up the mobile universe. Operators must act now!

  • September 2013
  • The latest whitepaper from analyst house, mobilesquared and sponsored by mobile interaction service provider, tyntec reveals the latest figures and forecasts from the OTT market, based on insight from more than 40 mobile network operators in 68 countries. The research reveals that OTT communications are set to be worth $53.7 billion by 2017, making it clear that operators need to tap into the OTT opportunity now. Over the previous 12 months many operators have made a strategic turn-around and are no longer ignoring OTT players but instead are looking to partner with them.
  • Download Whitepaper
  • Download Executive Summary
  • Download Infographic

The US lags behind emerging markets in mobile messaging and social usage while Brazil outpaces the world in mobile growth

  • August 2013
  • Caught on the move – mobile social mania around the globe! This exciting survey uncovers interesting information how people of varying cultural and economic background are using their mobile phones to communicate, how often they’re using them and who is the undisputed most socially connected nation. tyntec and YouGov surveyed 4,000 participants aged 18-55+  in established mobile phone markets: the US and UK, and nations of imminent mobile market growth: Brazil and Russia to discover this enlightening information.
  • Download infographic
  • Download presentation

Achieving App Impact: How to encourage mobile app interaction & engagement with SMS

  • April 2013
  • By 2016 consumers will download more than 66 billion mobile applications per year. The challenge mobile app developers face is to stand out from the crowd and encourage ongoing interaction with the app once it is downloaded. In our latest whitepaper we discuss ways that you can keep your customers engaged with SMS to encourage use and additional purchases. Using interviews and research from mobile experts with a strong insight into marketing applications this whitepaper offers a unique insight into using SMS to capture and retain the attention of your audience. Don’t miss out on this opportunity to learn how to get your customers to come back to your app and make it a part of their daily routine.
  • Download Whitepaper

Converged-mobile-messaging analysis and forecasts

  • January 2013
  • This GigaOM Research and tyntec study takes a close look at developments in the mobile messaging market. The research shows that nearly 10 trillion SMS and IP mobile messages will be sent in 2013, predicting parity for the first time. This follows a year of significant adoption in consumer-based Internet mobile messaging, driven in part by the global uptake of OTT (over the top) technologies such as WhatsApp and Facebook Chat. Download this in-depth whitepaper for a unique understanding of the value chain of the mobile-messaging market, its drivers and barriers, how it is developing and what strategies are working.
  • Download Whitepaper

OTT Services: How Operators can overcome the Fragmentation of Communication

  • August 2012
  • The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
  • Download Whitepaper (short version)
  • Download Whitepaper (long version)

Emerging cloud-based mobile services: Millenials driving demand

  • April 2012
  • Using modern cloud-based mobile services and traditional SMS are by no means mutually exclusive as the findings of a survey by tyntec and YouGov polling 1,000 people in the US show.The results leave no doubt that young people aged 16-24 in particular, the so called “millenials”, drive demand for emerging cloud-based mobile services
  • Download survey here
  • Download infographic here

SMS and social networking in Germany & UK

  • February 2012
  • Online survey by tyntec and YouGov among 2,000 participants in UK and Germany (Jan 27 – Feb 1, 2012), aged between 16 and 60
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