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Simply put, an entry point is how customers can get in touch with your brand. A phone number is an entry point, as well as call-to-actions in your social media, website, etc.
For WhatsApp, that means using your channels and call-to-actions to get your customer on the chat app, where conversations can be personalized, automated, and interactive.
Entry points to WhatsApp include using your social media via posts, call-to-actions, placing WhatsApp buttons on your contact page, etc.
Building WhatsApp entry points can be associated with every step of the customer journey:
Your marketing, commerce, customer care, and loyalty requirements determine where and how you place entry points.
Ask yourself #1: What customer behavior do you want to encourage?
For example:
Ask yourself #2: Where should we place entry points?
For example:
Ask yourself #3: What call to action should we include?
For example:
Ask yourself #4: Should we use deep links?
For example:
Now, let’s dive deeper into each entry point available to you.
Discovery placement: story highlights on the business’ Instagram profile.
Content format: animated video, clickable on WhatsApp.
Observations:
Discovery placement: Facebook page
Content format: a button that can be tapped or clicked
Observations:
ℹ️ Check instructions on how to add a ‘Send Message’ button here.
Discovery placement: Instagram post, video
Content format: text and/or video with WhatsApp number.
Observations:
Discovery placement: Facebook post
Content format: text, video, and link to open on WhatsApp
Observations:
Discovery placement: text and image
Content format: text and image
Observations:
Discovery placement: website ‘contact us’ page
Content format: WhatsApp number, text link, deep link, and/or QR code
Observations:
Discovery placement: website home page
Content format: WhatsApp number, text link, deep link, and/or QR code
Observations:
Discovery placement: Website header, footer, or floating element
Content format: WhatsApp logo
Observations:
Discovery placement: Company website
Content format: Conversation starter button containing a https://wa.me./<number> link, where <number> is the full phone number in international format.
Observations
ℹ️ Learn how to create Click-to-chat links for conversation buttons with our tutorial here.
Discovery placement: Interactive voice response pathway
Content format: IVR menu option
Observations:
ℹ️ Learn more about IVR deflection our tutorial here.
Discovery placement: Ad that clicks to WhatsApp on Facebook
Content format: Image and text
Observations
ℹ️ Learn how to create your click-to-WhatsApp campaign with our tutorial here.
Discovery placement: Ad that clicks to WhatsApp on Instagram
Content format: Image and text
Observations
Discovery placement: Influencer social media post
Content format: Text and video vlog
Observations
Discovery placement: QR code printed on product packaging
Content format: Text/QR code
Observations
Discovery placement: PR/Media news article mention
Content format: Text and image article
Observations:
If you don’t have your WhatsApp Business Profile with tyntec,
create your account here.