Whatsapp icon integrated with an authentication API, showcased on a green square.

Channel | WhatsApp Business

With more than 2 billion people using WhatsApp around the world to send 60 billion messages every day, the chat app has revolutionized the way we communicate. With an enterprise-grade API, companies can now send notifications and provide customer service through WhatsApp in a secure, reliable, and customer-friendly way.

What is GDPR?

GDPR (General Data Protection Regulation) governs the use and storage of personal data of EU citizens, regardless of the location where it was acquired. The way data is collected—either by text message, web form, or onscreen prompt—must also illustrate how it will be used. Companies must provide a way for users to opt-out of communications and process these requests quickly.

Until the introduction of the GDPR, real-time communication methods such as SMS and live chat allowed organizations (public, private companies, governments, etc.) to collect data through their interactions with website visitors or customers. Organizations could then continue communications with customers and store the information collected for as long as they wanted.

Now, companies must change how they interact with users and store the data gathered over time. Examining this historical data is ideal for determining the sort of information users tend to provide.

The WhatsApp Business API, associated with tyntec, provides you with the complete framework to implement this new channel— without compromising your GDPR compliance or security policies.