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The Display Name must create a certificate, without which the WhatsApp Business API client won't work. You can get a base64-encoded certificate or download a certificate file. This is needed later in the registration process, so be sure to keep it safe.
A Display Name must have a clear relationship with the business or a service, department, or test account within it. Organizations can include charities, churches, professional associations, and both for-profit and non-profit companies.
When setting up your WhatsApp Business Profile, you will need to define the Display Name of your business. Your Display Name should be the same or similar to your Facebook Business page.
* Organizations with a government affiliation will need to be approved by WhatsApp.
* Note: These rules do not apply if the business or organization already brand this way
A display name must have consistent branding with external sources (e.g., a company’s website). An example for a product line named “Fresh Produce Cold Pressed Juices”:
A display name must have a clear relationship with your business (must be referred to on the business’s website or external media references). For example:
When companies expect to get an approved Display Name that is essentially different from the Brand, these are a few helpful tips and their execution level.
Easy and fast option:
Middle-level execution (may take a few days):
Hard and uncertain: