| Description | Message template required? | Can it be populated dynamically? | Number of options | |
|---|---|---|---|---|
| Call-to-action | Allows a customer to call a phone number or visit a website at the touch of a button. | Yes | No | 2 |
| Quick-reply | Allows a customer to quickly select from up to 3 options, returning a text message to the business. | Yes | No | 3 |
| Reply buttons | Allow users to quickly select from up to three options when talking to a business in the 24-hour response window. | No | Yes | 3 |
