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By default, messages are automatically deleted if they are older than 90 days. This ensures that data is only stored as long as it is necessary. Older messages from a conversation are therefore only shown as long as they are within the data retention period. If there are no new messages between your business and an end-user for more than 90 days, the contact gets automatically deleted from Conversations Inbox as well.
Contacts that were uploaded via a contact list will not be deleted after the end of your data retention period. Those contacts can be deleted manually from the contact list.
If your business requires a different data retention period that is less or more than 90 days, please get in touch with us at email@example.com. The data retention period can be configured per channel, so let us know to which channel each data retention period applies to.