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Businesses use teams to reflect the organization of larger customer support teams. For example, a company with specialists for certain topics can create a team to handle incoming customer questions better, by assigning a conversation to a dedicated team.
Other businesses with customer support agents for different countries and languages can create a team to differentiate incoming customer questions by region or language.
You may also want to create teams to differentiate between departments / divisions, like sales and customer support. It’s up to you which teams you want to create.
Different teams can either have access to the same channels, or only selected channels. This way you can set up for example a team per country or time-zone, which can only access the channels you’ve assigned to them.
Team channels allow you to assign only certain channels so that team members can only receive and write over their assigned channel. This flexibility allows you to set up for example one WhatsApp Business Profile per team.
Select routing information, such Google Place ID (for location-based teams) or phone number (if applicable).
If you wish to use Google Business Messages with Conversations Inbox, you can use the Google Place ID to map a location with a specific team. Messages that come in from the specified Google Place ID will then be routed directly to your team.
The phone number you assign to a team serves mainly 2 purposes: