What business name should I choose for my Viber Business Profile?

For company groups that may hold several brands, it may not be so straightforward to choose the business name to be displayed on the Viber Business Profile.

Our recommendation is that you choose a company name and description that is consistent with the brand your customers already know. Not only this will help to collect opt-ins - which are essential to start a conversation! - but will contextualize and add trust to the conversation for the user.