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ℹ️ Find out more about Viber’s GDPR compliance in its Privacy Policy.
The recipient of messages must provide consent (opt-in) before a business sends any messages. Companies must retain the proof of receipt of such consent. Companies can collect opt-ins by promoting Viber on their usual communication channels, incl. Website, email, SMS, and more.
Users can block a company from sending messages at any stage.
For the Sessions message type, the user must initiate a business conversation using Viber’s URL scheme. A user who has started the conversation will be considered as opted-in for future messages until he revokes such opt-in or unsubscribes.
Messages sent to users without their consent will be considered SPAM, and the service will be subjected to a penalty, as mentioned in the warranty letter.
Also, businesses must send content that exclusively correlates to the information they presented to Viber at the registration stage. Content unrelated to the company of the Business/sender ID will also be considered as SPAM.
Viber proactively monitors block rates and may disable services with exceptional block rates until further notice. A disabled Business will have to provide all the information requested by Viber concerning the content of the message to release its account and avoid liquidated damages, which release remains at Viber's sole discretion.
ℹ️ It’s the business’s responsibility to store customer opt-ins and ensure each customer you choose to contact has already agreed to receive messages from you on Viber. There is no opt-in needed if you’re only planning to answer customer inquiries.