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Just like SaaS (Software as a Service) and PaaS (Platform as a Service), CPaaS delivers simpler, quicker and more cost-effective access to the calling and texting functionalities businesses need to build sticky applications with better user experiences.
CPaaS services usually include SMS, chat apps, voice, number verification, two-factor authentication and more, all provided in the cloud, backed up by network connectivity and wrapped up in the form of Application Program Interfaces (APIs) and Software Developer Kits (SDKs) for easy integration and omnichannel implementation.
At the heart of any CPaaS offering, you’ll find one common theme: APIs. An API is essentially a software plug-in that makes it possible for applications to interact with each other and share data. These software shortcuts let developers quickly and easily integrate common communication functionalities — such as SMS and voice — into websites, mobile applications and internet-connected devices.