Many companies have started to communicate with their customers on the WhatsApp Business app. Now, many need to scale their conversations, and therefore are migrating to the API. How to identify the right moment to migrate from app to API? This chapter gives you a few signs.

You’ll also learn about the different types of business accounts and their basic elements (e.g. Display Name, Description, Phone Number, etc.). Get more information as well on features like Group Messaging and Bring Your Own Number, plus find out which content types are supported to date.

Have you been concerned about GDPR compliance, data storage & co.? In this chapter, you’ll learn that there’s nothing to worry about! Get details on how the WhatsApp Business API complies with GDPR, how it handles data storage and privacy, and more.

You will also learn how to implement opt-ins for your company. We also cover additional information on business verification – a bottleneck for many companies – phone verification and official business accounts.

Are you still considering using WhatsApp to send out newsletters? Oh, c’mon!

Learn how to leverage WhatsApp for Conversational Marketing and legit use cases. Check how Click-to-Chat will revolutionize personalized interactions, especially in connection with Instagram and Facebook.

Welcome to the backbone of this book! In this chapter, you’ll discover the core use cases for each phase of the customer journey (Awareness and Consideration, Purchase, Customer Care, and Loyalty) and learn how they solve the most grueling pain points for business-to-consumer companies.

Next, you will get detailed information on use cases, best practices and – very important – case studies on fast-moving companies all across the globe, including jet charter GlobeAir, made-to-measure fashion retailer Tailorman, and more.

From Conversation Starter Buttons to Personalized Shopping and Virtual Concierge, it’s time to spark your imagination!

Do you think WhatsApp Business is only possible for B2C companies? In fact, the world’s most popular chat app also helps business-to-business companies accelerate customer service, increase efficiency in procurement and even in recruitment, as well as improve team collaboration. 

Explore how manufacturer Source.One and content marketing platform Nifty Window have upgraded their services to the next level with WhatsApp.

How to make your WhatsApp channel visible to your customers? Let your customers know about your WhatsApp presence with Google Organic SERP listings, strategically placed conversation starter buttons on your website, IVR deflection, and even product packaging.

Let’s talk about the two types of messages allowed on the WhatsApp Business API: Message Templates and Chat Messages (during the “support window”). Find tips on how to create Message Templates and make sure they get approved by WhatsApp. Yes, best practices are included J.

Automation via chatbots is essential to scaling customer conversations. In this chapter, you’ll learn which use cases are the most appropriate for chatbots to tackle and you’ll also gain insights on how to strategize and implement your WhatsApp bot.

Very important: WhatsApp requires companies that utilize automation to provide escalation between chatbots to agents. Here, you will get more information on how to do that.