Welcome to the backbone of this book! In this chapter, you’ll discover the core use cases for each phase of the customer journey (Awareness and Consideration, Purchase, Customer Care, and Loyalty) and learn how they solve the most grueling pain points for business-to-consumer companies.
Next, you will get detailed information on use cases, best practices and – very important – case studies on fast-moving companies all across the globe, including jet charter GlobeAir, made-to-measure fashion retailer Tailorman, and more.
From Conversation Starter Buttons to Personalized Shopping and Virtual Concierge, it’s time to spark your imagination!