WhatsApp eCommerce Playbook: How Online Retail Can Leverage WhatsApp to Succeed in a Post COVID-19 World
- WhatsApp for the ‘new normal’
- Why conversational commerce is now critical
- How to remove friction in your entire customer journey (discovery, purchase and after sales)
- Automation and chatbots
- Mapped user journeys
WhatsApp for Retail and eCommerce
During the pandemic, huge numbers of folk moved online to order products and services - and this shift will become permanent. In the US alone, 68% of shoppers say they're likely to keep buying essential goods online after the health threats of COVID-19 have subsided.
WhatsApp & co. will play a key role in deepening conversational commerce in a post Covid-19 world. This guide shows you how to leverage this channel amid these challenging times.
Manuela Marques Tchoe
Product Marketing Director
About The Author
Manuela Marques Tchoe is tyntec’s Product Marketing Director, bringing 10+ years’ expertise in mobile messaging. A Brazilian expat living in Munich, Manuela has been at tyntec since its startup times, growing and evolving with the company and the messaging industry.
