FINANCE WHATSAPP PLAYBOOK
As the world’s leading chat app, WhatsApp is set to transform digital banking. Learn how to power customer conversations with WhatsApp for personalized banking services and increased conversions – without losing sight on security and GDPR compliance.
Twenty-nine percent of consumers have never used a banking app, while just 30 percent prefer to use online banking or a mobile app for complex or advisory services. At the same time, the use of WhatsApp Banking has been increasing exponentially across the globe. What better way to deliver financial services than the chat app customers already use?
Find out how to leverage WhatsApp in for conversational banking, personalized customer service, authentication and even marketing with tyntec’s new playbook.
Seriously, WhatsApp With Your Customer Experience?
Get to know the trends that led to WhatsApp Business and why banks and finance companies are turning to the leading chat app to reduce CX friction.
Realizing the Potential
Learn what consumers expect when it comes to messaging businesses. Also, find out what benefits to expect when you integrate WhatsApp as a core communications channel for interacting with customers.
Removing Friction
Discover the core use cases for each phase of the customer journey (Awareness and Consideration, Purchase, Customer Care and Loyalty), including customer service, authentication/security, marketing and more. Get conversational examples for core use cases that may be of interest to your business.
Mastering Integration
Learn how to integrate the WhatsApp Business API and discover the options available to you. Also, take a deep dive into automation with chatbots and find out how tyntec can help.
Deep Impact
Get to know companies in the banking and finance industry that have already integrated WhatsApp and the results they have sowed. From Banco Azteca in Mexico to Yapi Kredi in Turkey, get yourself inspired!
We also present a case study of our customer Tarjeta Plan Platino, a credit card issuer in Argentina. Learn how they reduced their costs by 60 percent by sending paperless financial statements.
Key Takeaways
Get the main conclusions of this insightful playbook – and learn more about how tyntec can help.
Manuela Marques Tchoe is a Brazilian tech professional based in Munich, Germany. Working at global communications platform tyntec for over fifteen years and leading the WhatsApp Business unit at present, Manuela has in-depth experience with customer needs surrounding WhatsApp Business and how this new channel is helping thousands of companies to enhance CX globally.
