Guide | Retail Messaging

Create a personalized

As shopper expectations rise in an age of digital, social and mobile transformation, getting personal is a powerful must-have tactic for today's retailers.


According to a recent Epsilon survey of 1,000 consumers ages 18-64, personalization is key: 80% of respondents indicated they are more likely to do business with a company if it offers personalized experiences and 90% said they find personalization appealing.

This whitepaper hones in on the power of conversational mobile interactions, in particular, how real-time communications such as two-way messaging is helping retailers provide personalized, seamless customer experiences throughout their customer journey.

What's Inside?

In this Retail Conversations Guide, you will discover: 

  • How shopper communication behavior has shifted towards conversational messaging. 
  • What new customer engagement opportunities are being created for retailers.
  • Actionable tips for powering deep, personalized interactions by integrating real-time communications tools.

Guide to Retail Customer Conversations

About the Author Jean Shin

About The Author

Jean Shin is tyntec’s Strategic Marketing Lead. As a seasoned content strategist and editor, Jean excels in connecting key business insights with technological innovations and helping organizations create greater value through co-creation. 
A transplant from New York, Jean now lives in Munich. Building on her 10 years of experience with Samsung’sDigitAll publication, she continues to cover the mobile industry.