RCS Business Messaging

RCS is your next rich Business Messaging

The long-awaited sequel of SMS is here. Rethink the known borders of text messaging – RCS means rich features and branded interactions in a chat app-like experience.

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What is RCS?

RCS delivers a next-generation messaging experience combined with global reach and rich features like chat apps.

RCS is an IP-based messaging service that runs natively on handsets. Users don’t need to download a messaging app, as RCS comes pre-installed on more and more handsets as their default messaging app. In comparison to the 30 year old SMS standard it breaks

open the boundaries of messaging which used to be reserved for chat apps. Extensive features for users and rich functionalities like analytics for businesses make it the go-to messaging service for the future. Enabling true, branded two-way communication.

RCS is everywhere

Google and the international operator body GSMA are rolling out the RCS network globally. And it’s coming fast.

390 million active

users predicted by the end of 2021

58+ countries

and 88 mobile operators are live

Japan and US

already have full operator coverage

How can RCS boost your business?

A huge benefit for businesses is that customers don’t need to install or setup a new app. RCS is by default the users messaging app, with rich features like major chat apps.

Customer Care

Improve customer care by providing richer and more immediate feedback.
Notifications

Tell your customers about orders, shipping information, loyalty point reminders, and more.
Direct Marketing

Send information about the latest deals, renewals, and more.

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Chatbots

Run RCS-based chatbot sessions to answer common queries.
Guided Shopping

Use RCS as a personal shopping channel with bespoke offers.
Feedback Insights

RCS is two-way and rich. Use it to run surveys and gather feedback.

Safe and trustworthy

According to the Universal Profile standard, businesses need to be registered and verified before they can send and receive messages. This makes messaging safer for your customers and your business more trustworthy.

Businesses can use their full brand name instead of a random sender ID. In addition, RCS Business Messaging allows for customization of colors and logo for your brand.

Verified business checkmark
Full brand name

Customizable color + logo
Blocking of unwanted brands

Rich Features

RCS is a standardized messaging service with natively rich features out of the box.

Real-time Conversations

Conversations via RCS take place in real time. Allowing for proper A2P conversations – either with a customer service agent or chat bot.

Group Chats

Include more participants to your customer conversations. Another big plus for answering customer questions and resolving queries.

File Transfer

File transfers – like sending a PDF – are easy via RCS. Send customers documents so they don’t need to login to a dedicated customer portal or service.

Audio Messaging

Send audio files in a conversation to customers for a more personal & direct conversation.

Video Sharing

Display and run videos inside rich messages. Or easily import and embed videos from YouTube and Vimeo.

Live Sketching

There are occasions when it helps to draw a simple shape or picture to illustrate a point. RCS supports this useful feature.

Carousels

Display groups of content with images or videos to showcase products or selectable options a user can choose from.

Maps

Send location coordinates in form of a clickable map to users for a direct call-to-action to open their native map app.

Read & Delivery Receipts

Measure your messaging performance by knowing who has read your message and when.

RCS Advantages

RCS brings rich features and personalized messaging directly to the users experience on their device.