WhatsApp Business

How HUGO BOSS used Whatsapp Business to boost customer lifetime.

Learn how Hugo Boss revolutionized how it interacts with customers through WhatsApp Business. Access our fashion guide for insights and real-life examples, discovering how WhatsApp can elevate your own fashion brand.

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Company
As a global fashion and lifestyle company in the premium segment, HUGO BOSS, with its approximately 17,000 employees, is one of the leaders in offering premium women’s and men’s apparel.

Challenge
HUGO BOSS aimed to respond to increasing demand for seamless customer interaction between local stores and their online offerings.

The solution
With the help of tyntec HUGO BOSS was able to quickly deploy an integrated messaging solution in a handful of flagship stores. However, the results were so overwhelmingly positive that within 2 years, around 4,000 additional store associates were included in over 500 stores across 30 countries. HUGO BOSS now plans to expand the use of the messaging solution to all store associates in every store worldwide.

Company
As a global fashion and lifestyle company in the premium segment, HUGO BOSS, with its approximately 17,000 employees, is one of the leaders in offering premium women’s and men’s apparel.

Challenge
HUGO BOSS aimed to respond to increasing demand for seamless customer interaction between local stores and their online offerings.

The solution
With the help of tyntec HUGO BOSS was able to quickly deploy an integrated messaging solution in a handful of flagship stores. However, the results were so overwhelmingly positive that within 2 years, around 4,000 additional store associates were included in over 500 stores across 30 countries. HUGO BOSS now plans to expand the use of the messaging solution to all store associates in every store worldwide.

€ 8 million

new sales generated from customer outreach in 12 mo.

5% conversion rate

from message receipt to purchase

1 million

messages exchanged between associates and customers

Download the complete guide

Reach out to one of our experts. We’re happy to answer your questions and will get back to you as soon as possible.

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Trends and statistics about WhatsApp for fashion brands
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Deep dive information for your own Conversational Commerce strategy
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Use cases and best practices
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Tips and helpful guides on how to start with WhatsApp
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A collage showcasing a variety of promotional screens for WhatsApp Business services, including a person using a smartphone to navigate HUGO BOSS customer interactions.

Learn how fashion brands use WhatsApp


Announcementsicon minus

Discover the power of WhatsApp for reconnecting with your customers during new season arrivals. Often, customers are unaware of the latest collections, and traditional advertising channels may not reach those who have already made a purchase from your brand.

WhatsApp opens up a fresh channel, offering unparalleled reach and impressive opening/click rates that seamlessly convert into new sales for your business.


Personalizationicon plus

Nowadays customers are easily overwhelmed with the amount of generic messages they receive in their email inbox. Take your game to the next level by sending personalized messages that feel genuine. 

Building customer loyalty hinges on establishing a meaningful connection. What beats a genuine, personal touch between your brand and customers?


Upsellingicon plus

Efficient marketing doesn’t always mean hunting for new leads. Leverage your existing customer base – those who have already experienced and embraced your brand.

Take your marketing to the next level with WhatsApp, offering your loyal clientele exclusive, personalized discounts that not only make them feel special but keep them coming back for more.


Notificationsicon plus

Staying connected with your customers is paramount. Utilize WhatsApp for a direct and efficient channel that can be seamlessly automated to deliver notifications and alerts. Whether it’s informing them about their ready-for-pickup orders or notifying them when sought-after items are back in stock, you can effortlessly keep your valued customers in the loop.


In-store appointmentsicon plus

Offer your customers the flexibility to schedule in-store appointments with our dedicated sales associates. By putting control in the hands of your customers, you not only enhance their experience but also convey a personalized touch that strengthens their connection with your brand.

Planning ahead for a tailored session ensures they receive the attention they deserve, ultimately contributing to improved customer service and the potential for increased sales.


Feedback gatheringicon plus

The journey doesn’t end with a sale; it’s a continuum. Valuable insights from customers play a crucial role in enhancing your business.

Rather than waiting for unfavorable reviews on public platforms, take proactive steps with WhatsApp. Privately gather direct customer feedback or guide them to a channel of their choice, fostering a collaborative approach to refinement. Your input is instrumental in our ongoing commitment to delivering an exceptional experience.


“tyntec was just as invested in our success as much as we were. And the results speak for themselves: We achieved remarkable increases in customer engagement and sales growth since the launch.”

Larissa Oskierski

Senior Manager Customer Experience at HUGO BOSS