FAQ | WhatsApp Business

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How Can a Business Estimate Expected Charges Under the New Model?


WhatsApp Business

Getting Started

Phone Numbers

Business Verification

Integrations & Testing

Message Types & Templates

Your WhatsApp Account

Compliance & GDPR, Opt-Ins


Payments & Billing

ISVs & Technical Integrators

WhatsApp Commerce Policy


How can a business estimate expected charges under the new model?

WhatsApp research suggests that there are typically 10-20 messages per user-initiated conversation.

Business-initiated conversations where no user reply is expected will typically result in a single conversation charge if all business-initiated messages are sent within the 24-hour conversation session. 

Rates per conversation will depend on the phone number the brand is messaging and are available on the rate card.