TRADEofficer is a personal investment advisor. Its machine-based investment recommendations enable systematic and successful trading on stock exchanges. Banks, brokers, asset managers, funds and family offices provide white-labeled TRADEofficer to their clients in order to improve their digital offering and enable modern digital communication with their customers

Having learned that in-app notifications are not always seen by the users, even when the app is on their first screen, TRADEofficer needed a communication differentiator that can change how the users receive and interact with the notifications. By sending time-critical signals via a channel loved by the users across all ages, TRADEofficer drew immediate attention to investment opportunities the users can quickly respond to.

USE CASE

Time-critical Notifications

For TRADEofficer, notification is the product. By integrating tyntec API for WhatsApp to send investment signals directly to users, TRADEofficer made WhatsApp part of its product solution. Users can now receive the timely investment recommendations right on WhatsApp they love using everyday.

INTEGRATION

tyntec API for WhatsApp

By integrating tyntec’s API for WhatsApp directly into its B2B2C platform, TRADEofficer took full advantage of various features tyntec made available, including action buttons that are perfect for fast reactions the notifications designed to generate. With tyntec’s straightforward integration guide and expert support, TRADEofficer’s deployment went without a hitch.