Elevated Customer Experience as a Brand Differentiator
Tarjeta Plan Platino is a financial services provider in Argentina offering consumer credit cards and loans. With 23 offices in the region, the company allows their customers to easily access all services in its brand offices and online; and provides different financing options through its 7500 affiliated stores. As a regional credit card issuer Tarjeta Plan Platino competes with larger national companies. Providing superior customer experiences is the main differentiator of the brand.