How Retailers Leverage WhatsApp to Reshape CX

As the leading chat app globally, WhatsApp is set to bring conversational commerce to life. Learn how to power customer conversations with WhatsApp for deeper personalization and increased conversions.

Why You Need It

WhatsApp for Retail and eCommerce

90% of consumers prefer using messaging to communicate with businesses. With the rise of conversational commerce, the demand to use WhatsApp to communicate with customers will increase exponentially. Find out how to leverage WhatsApp for conversational marketing, personalized shopping, and efficient parcel delivery with tyntec’s new playbook.


Find out how WhatsApp Business solution can be used for conversational commerce:

  • How to remove friction in various touchpoints across the customer journey
  • Detailed scenarios for personalized shopping, click-to-chat, shipping notifications, and more
  • Integration options
  • Success stories from industry leaders in WhatsApp integration

Chapter 1: Realizing the Potential of WhatsApp for Retail Customer Journey

With over 1.5 billion users in 180 countries, WhatsApp as a communication channel is ideal to meet the emerging consumer demand for fast, efficient conversational commerce in Retail and eCommerce. It also represents a huge opportunity for eCommerce brands and tech providers to support their customers on a platform that is well-known and easy-to-use.

Chapter 2: Removing Friction

Customers hate friction, whether it’s repeatedly entering payment details, or waiting for their phone call to be answered — they don’t want to waste their time. WhatsApp addresses these traditional pain points, optimizing customer experience throughout the entire journey. Make your CX stress free and more personalized for your customers while increasing efficiency, providing more sales.

Chapter 3: Mastering Backend Integration with an Official Solution Provider

Benefit from the best of both worlds by combining the WhatsApp Business API with your existing enterprise system. Depending on your company’s existing tech environment, you can choose from different integration paths when partnering with a WhatsApp Business Solution provider.

Chapter 4: Deep Impact

The WhatsApp Business solution is already exceeding expectations for many companies across multiple sectors. Check out the statistics for yourself, in our playbook we detail key success metrics from various industry sectors.


Manuela Marques Tchoe – Product Marketing Director

About The Author

Manuela Marques Tchoe is tyntec’s Product Marketing Director, bringing 10+ years’ expertise in mobile messaging. A Brazilian expat living in Munich, Manuela has been at tyntec since its startup times, growing and evolving with the company and the messaging industry.