What are SMS open rates like?
Open rates on text messages are extremely high — about 98%, which is among the highest open rate for marketing/promotional materials, according to the Mobile Marketing Association. This rate is three times more than email (with an average open rate of less than 25%).
If you are looking for meaningful engagement channels with high open and response rates, enterprise messaging is the way to go. Chat app messaging has similar open rates, with the advantage of providing multimedia and branded options.