WhatsApp requires that brands first create standardized Message Templates for vetting by the platform so that all of its strict messaging polices are adhered to. For instance, the platform has a zero tolerance policy towards any kind of marketing or advertising in messaging content, and a failure to adhere to such rules will see businesses banned from the service, sometimes permanently.

Message templates themselves are deployed when a company wishes to initiate a conversation with a customer — so consider all relevant contexts when creating them.

Also, message templates support text and media, including images, PDFs, videos, localizations, interactive buttons, and more. Learn more about media message templates here. All of these are already included in your pricing – there are no hidden fees for supporting media message templates!

You have two options to submit message templates with tyntec:

• Submit with our Message Template Manager on your my.tyntec.com account. Check instructions here.
• Use tyntec's self-service message template API to submit templates as well as retrieve and delete existing templates as well.

Last but not least, check our Documentation Center for more information on do’s and don’ts when creating message templates.