What are the character limitations with media message templates?

These are the restrictions applied to message templates. 


  • caption is limited to 256 characters, text is limited to 60 characters


  • for media message templates, these cannot exceed 1024 characters, while standard templates are limited to 4096 characters.
  • when requesting the template the body is restricted to 1024 characters (parameters {{n}} count as 1 character) 


  • limited to 60 characters Buttons 
  • caption is limited to 20 characters, while payload for the quick replies is 256 characters