WhatsApp Business API conversations fall into two categories that are priced differently:
- User-initiated, like customer care and general support inquiries.
- Business-initiated, like post-purchase notifications.
All conversations are measured in 24-hour increments, or "sessions", that start whenever a business delivers the first message. The first message can be initiated by the company (business-initiated) or a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.
Conversations charges are based on the user’s phone number. Rates for business-initiated and user-initiated conversations vary by market (country or region). See Rates for specific pricing information.
⚠️Please note that this change is only applicable for WhatsApp message fees. The tyntec pricing remains the same for enterprises and ISVs alike.