What is WhatsApp conversation-based pricing?

Starting February 1st, 2022, WhatsApp will switch from a notification-based pricing model to a conversation-based one. Instead of being charged for notifications sent, businesses will be charged per conversation, including all messages delivered within 24 hours.

WhatsApp Business API conversations fall into two categories that are priced differently:

  • User-initiated, like customer care and general support inquiries.
  • Business-initiated, like post-purchase notifications.

All conversations are measured in 24-hour increments, or "sessions", that start whenever a business delivers the first message. The first message can be initiated by the company (business-initiated) or a business reply within 24 hours of a user message (user-initiated). A user is defined as the person or entity with whom the business is messaging.

Conversations charges are based on the user’s phone number. Rates for business-initiated and user-initiated conversations vary by market (country or region). See Rates for specific pricing information.

ℹ️ Check the complete documentation and rates on conversation-based pricing on Facebook for Developers and Example Conversational Flows.

⚠️Please note that this change is only applicable for WhatsApp message fees. The tyntec pricing remains the same for enterprises and ISVs alike.

Manuela Marques
Updated