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What’s the WhatsApp Business API?

The WhatsApp Business API is the official commercial solution that enables businesses to communicate with customers on the largest chat app worldwide. Companies can use WhatsApp Business API for customer service, notifications, reminders, and much more. Until recently, WhatsApp only allowed private messaging. Now, enterprises can take advantage of WhatsApp’s billions of users combined with business features and security standards.

With tyntec, you have two options to integrate WhatsApp in your business:

  • The API can be directly integrated onto your existing platform or SaaS. Check in here the API reference.
  • The Chat Messaging Dashboard gives you a web-based user interface to orchestrate chat conversations on WhatsApp (and also Facebook Messenger, Viber and Twitter). This is the ideal solution for companies without developer resources for an API integration, or if they prefer to keep WhatsApp conversations separate from other channels. Check more information about the Chat Messaging Dashboard.