What verified or confirmed options do I have for my business in WhatsApp? How do they appear in the app?

To run your customer interactions on WhatsApp, you need to be seen as a WhatsApp Business Account (also known as WABA).

There are two types of WhatsApp Business Account:

Official Business Account WhatsApp has verified that an authentic brand owns this account. An Official Business Account has a green checkmark badge in its profile and next to the header in the chat thread. The name of the business is visible even if the user hasn't added the business to their address book, and will be visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number.
Business Account Any account that is using the WhatsApp Business API is by default a Business Account. The verified brand name will only be shown, in smaller text, in the contacts view; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including business website, address, and hours.

For more information, view our Technical Documentation.