
Service type | Text | Image | Text & button | Text & button & image |
---|---|---|---|---|
One-way | X | X | X | X |
Two-way | X | X | X | X |
Sessions | X | X |
As a commitment to delivering relevant business messages, Viber authenticates brands with a Blue Tick. Users can update their subscription to the service at any point in time.
Every Business Message includes a Blue Tick to reassure users they aren’t receiving spam. When a business sends a message to a Viber user, it will be displayed in a dedicated Viber chat from that sender. The end users will view the following:
Viber helps reduce friction throughout the customer journey with various types of business messages:
Transactional messages are of informative nature that may contain text only, however they can also contain an optional URL related to the text. Examples include: appointment reminders, transaction notifications, flight alerts, and more.
Here are a few examples of transactional messages:
Hi {{name}}! Thanks for placing an order at FabClothes. Your order 786564, for a total of EUR 64.00, is confirmed. The expected delivery date is May 5th.
Dear {{name}}, your appointment with Dr. Mueller scheduled for May 5th at 10AM is confirmed. To change the time of your appointment or cancel, please reply to this message.
Transactional messages in Russia
In Russia, transactional messages are sent in a template format in the form of a predefined message structure sent by the service and manually approved by Viber. Templates are created to ensure that messages are easy to send and adhere to Viber guidelines. This is Russia-specific service and is only available in this country. .
If you are based in Russia and plan to send service traffic outside of Russia, it is necessary to use two different accounts—one for your end users in Russia and the second account for your end users in other countries.
Promotional messages have the purpose of promoting the business, a particular product or special offers/deals. Usually, this message contains more interactive elements such as buttons, emojis, images, etc.
All promotional service messages must be labeled "Promotional". In case a business message is not identifiable as transactional and/or targeted to a specific user, it will be considered and charged as a promotional message.
Here are a few examples of promotional messages:
1-way promotional message:
Dear {{name}}, thank you for choosing to fly with {{company name}}! With your flight tomorrow, you are gaining {{number}} miles. Use your miles in the airline shop here (link or button).
Hi {{name}}, enjoy the last week of FabShoes winter sale! Discounts for all online store purchases! Find the latest offers here (link or button).
According to Viber guidelines, the first message towards the end user cannot be a promotional message.
Sessions is a set of two-way messaging with the same user in a defined timeframe. The Sessions service allows business a new channel of communication with their subscribers essentially for customer support purposes.
Users can also initiate conversations by asking a question, reporting a problem, changing a reservation, etc. By clicking on your company’s “Viber Sessions” contact option, users can start chatting and launch a session. Each session has its own service ID.
A company can add a Viber Sessions deeplink to your website, apps, social media, email signature and/ or Viber profile page. Then, have a person or chatbot on hand to respond, of course.
Each session is configured as follows:
In regards to billing:
Sessions require a dedicated business account. Existing business accounts that would like to use a session type should create a new account.
Service type | Text | Image | Text & button | Text & button & image |
---|---|---|---|---|
One-way | X | X | X | X |
Two-way | X | X | X | X |
Sessions | X | X |
{ "to": "12331132", "channels": [ "viber" ], "viber": { "from": "1233423454", "components": [ { "type": "text", "text": "hi!" } ] } }
{ "to": "12331132", "channels": [ "whatsapp" ], "whatsapp": { "from": "1233423454", "components": [ { "type": "image", "image": { "url": "https://www.tyntec.com/themes/custom/tyntec/image/tyntec-logo-color.png" } } ] } }
{ "to": "12331132", "channels": [ "whatsapp" ], "viber": { "from": "1233423454", "components": [ { "type": "text", "text": "Do you want to know more?" }, { "type": "button", "button": { "caption": "Yes", "callback": "https://api.tyntec.com/follow-up/4587db99-0e79-4231-a797-2ac1cf11239b" } } ] } }
{ "to": "12331132", "channels": [ "whatsapp" ], "viber": { "from": "1233423454", "components": [ { "type": "text", "text": "This is our offer" }, { "type": "image", "image": { "url": "https://www.tyntec.com/themes/custom/tyntec/image/tyntec-logo-color.png" } }, { "type": "button", "button": { "caption": "I accept", "callback": "https://api.tyntec.com/offers/2b87db99-0e79-4231-a797-2ac1cf11009b" } } ] } }
Viber Business Messages’ content does not permit any of the following: