Opinion polling & surveys

Opinion polling and surveys via SMS transform even a basic mobile phone into a quantitative and qualitative data collection tool.

Using SMS in the context of opted-in consumer panels, businesses can reach consumers at precise moments immediately before and after being exposed to specific entertainment, services or advertising content. Opinion polling with text messaging can be a unique way to learn and evaluate particular segments for products, services and advertising, as well as to generate a list of mobile numbers to use for future communications and engagement.

Business SMS polls and surveys can ask any number of questions, from opinions about an organization or satisfaction with customer support to views on a controversial issue. Besides the feedback that organizations receive directly from this research, a valuable aspect of polling is the relationships with participants and growing mobile support base that polls can help build.

Text messaging ensures organizations have access to the broadest audience as a sample. SMS is an ideal tool for reaching consumer panels for research due to its global reach and ease of use for the consumer.

Opinion polling and surveys on mobile help accelerate the availability of research responses for marketers before implementing campaigns and promotions on mobile or by using a mix of traditional and mobile channels.