Micro-blogging on services such as Twitter is a social networking phenomenon. Subscribers around the globe can communicate in real-time by uploading brief text messages (about 140 characters) or media such as photos and audio clips. Micro-blogging and twittering have become important tools for instant, global person-to-person interaction for both consumer and business users.
For micro-blogging providers it is important to offer users with a mobile alternative that enables them to upload text or multimedia from their mobile phone. SMS is a core solution for micro-blogging, as it enables consumers to upload text-based content in an easy and straightforward way.
The combination of SMS and micro-blogging provides bloggers with the right tool for real-time, 2-way SMS dialogue. This provides consumers with the means to keep in touch with friends and contacts in a world where networking is becoming more important every day, whilst also enabling companies to use this as a mobile interaction platform with employees, customers and other stakeholders.
Further communications possibilities can be provided through social networking updates, web SMS and chat & dating.
Easy merging of online and mobile channels, enabling customers to use their mobile phone for social networking
2-way SMS enables consumers to upload and share any type of content in an easy, straightforward way
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