News updates

For those who are constantly on-the-move and perhaps roaming onto networks in different countries where data is an expensive commodity, a single outbound SMS with news highlights can be a convenient value-added service.

Consumers can simply select the type of alert they would like to receive, such as sports, politics, business and/or entertainment topics and receive these every day by SMS.  Special alerts can even be pushed out in the case of breaking news.  Not only does this endear a brand to consumers, but also lets them receive news in a convenient and ubiquitous format wherever they are in the world. 

However, this does not simply apply to news organizations.  Companies can also take advantage of SMS to send out real-time information updates including press releases, customer deals and product updates.  Every news alert should be on an opt-in basis.