Mobile travel ticketing

Offering travellers mobile SMS tickets is a convenient service which also helps customer retention. SMS ticketing is well suited for travel by train and bus, as well as for checking-in for flights. SMS tickets can be provided using a 2D barcode, arriving just seconds after purchase of the ticket.

The mobile channel provides passengers with convenience and control whilst on the move, as well as offering travel providers an opportunity to improve customer service. In addition, travel and transportation sectors can greatly reduce operational costs and implement green communications, by replacing paper tickets with text messaging.

Travel ticketing on mobile can be provided in various formats, such as SMS (via WAP-Push), MMS, via a mobile application or through the mobile browser (WAP). However, SMS remains the most reliable and user-friendly way of delivering travel tickets to mobile due to the fact that there is no need to rely on special applications and every handset can receive SMS.

Companies can also use SMS to create a 2-way SMS dialogue channel with passengers, enabling customers to request mobile tickets, as well as allowing them to book seat preferences. Alerts can also be sent out to customers warning them of cancellations or delays.