Mobile catalogues

The mobile channel is already a key part of the promotion and marketing mix for many companies. However, enhancing campaigns beyond text-to-win promotions and mobile ads can push integrate mobile even further into marketing campaigns.

One value-added service that can be easily mobilized is promotional catalogues and brochures. In addition to producing printed catalogues, a mobile version can help companies to send targeted information to consumers, as well as to send information to remote locations in a timely fashion. Offering a mobile brochure can also create an interactive channel with consumers.

Enabling mobile catalogues is simple. Companies can use a hyperlink within an outbound SMS, allowing consumers to click and access the mobile brochure. The hyperlink can also direct consumers to access the company’s mobile website. Other value-added services can be enabled using the same mechanic, for example sending a photo gallery of a new product or interactive maps.

Retail and consumer brands in a wide variety of industry sectors can take advantage of mobile catalogues.