Discount couponing

Mobile ticketing and couponing are on the rise and has been widely used in a range of industry sectors. With mobile couponing it is possible for companies to offer consumers promotional and free-product coupons, which not only replace paper coupons but also take advantage of a personal, interactive medium: the mobile phone.

M-couponing offers a wide range of options for companies looking to increase revenues with discount coupons, free-product vouchers (BOGOF – buy one, get one free) and free-samples for new products. Consumers can retrieve discounts and benefits easily in a store or via the company website.

By providing discount couponing via SMS delivery, companies can increase sales in the short-term, whilst reducing cost and implementing green communications by replacing paper coupons with SMS. Discount couponing on mobile can be particularly effective when used in combination with traditional media and other mobile strategies such as text-to-win campaigns, virtual gifts and mobile catalogues.

A wide range of industry sectors can use mobile discount coupons such as consumer utilities, retail, media, entertainment, FMCG  and consumer brands in general.