Campaigns and promotions

Brands across the world are increasingly turning to mobile as a key part of their marketing mix. The personal nature of the mobile phone combined with the targeted and timely nature of SMS makes it an ideal marketing channel for brand awareness and direct response campaigns. 

Using 2-way SMS, brands can send individual customers personalised coupons for their favourite products or can invite submissions to a prize draw or text competition using a pre-existing, ubiquitous communications channel that the vast majority of consumers already have cost effective access to. Furthermore, SMS has been proven to offer significant enhanced response rates to other digital marketing mediums. 

Campaigns and promotions include the following use cases:

• Discount couponing
• Mobile ads
• Text-to-win campaigns
• Virtual gifts