Mobile Interaction

Mobile interaction enables businesses to integrate the mobile channel, especially SMS messaging, into business applications to create an interactive dialogue in business-to-business, business-to-consumer, as well as consumer-to-consumer communications.

Companies can use SMS interaction for a wide range of applications such as:

• Business-to-business: e.g. applications like machine-to-machine (or telematics), where two applications communicate with each other, or the exchange of messages in corporate environments, like incident alerts and staff communications.
• Business-to-consumer: businesses can send time-critical alerts, updates and reminders, mobile Campaigns & Promotionscampaigns and promotions, content and entertainment applications to their customers.
• Consumer-to-business: consumer initiated interaction with company, such as media voting and competitions.
• Consumer-to-consumer: applied in use cases such as chat and dating as well as social networking.

SMS is ubiquitous, simple and cost effective.  It is available anywhere in the globe, it is an easy and popular tool among consumers and it works on virtually any mobile device or network.

As an enterprise communications service, SMS has significant benefits over competing mobile technologies.  It is near-instant, highly personal and fully interactive.  Using international SMS, enterprises can create seamless interaction with their customers, their staff or their stakeholders with almost no additional infrastructure investment.  

SMS is also very flexible in the way it can be used.  It can be used as a time-critical alerting system, as a targeted two-way communications channel, as a personalised advertising medium or as a time-sensitive information dissemination tool. 

SMS interaction offers many benefits for companies looking to integrate the mobile channel into their communications portfolio. Because SMS can be applied in so many ways, it offers a wide range of customer benefits, such as:

• Reduce costs by replacing paper and phone calls, as well as cutting redundant operational costs in customer services and call centres.
• Mobilize processes and increase efficiency by integrating real-time, international SMS interaction into staff communications and problem resolution.
• Enhance security by using SMS in authentication processes. 
• Improve customer convenience and loyalty by enabling end-users to access information easily from anywhere, at anytime.
• Create consumer trust in mobile services by offering high quality communications that demonstrate that the mobile channel works and is reliable.
• Implement green communications by replacing paper with SMS and thus avoiding paper waste.