Mobile Interaction
Mobile interaction services enable businesses to integrate the mobile channel (especially SMS) for interactive dialogue in business-to-business, business-to-consumer, as well as consumer-to-consumer communications. Mobile interaction is also known as mobile dialogue. Business-to-business applications include telematics & M2M, when two applications would communicate with each other, or exchange of messages in corporate environments, like incident alerts and staff communications. Business-to-consumer: businesses can use SMS for time-critical alerts, updates and reminders, mobile campaigns and promotions, as well as content and entertainment applications. Consumer-to-business: consumer initiates interaction with company in situations such as media votings and competitions. Consumer-to-consumer: applied in use cases such as mobile chat & dating, as well as social networking.

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