Mobile entertainment encompasses a wide range of services on the mobile phone, such as gaming, music, videos and movies. It is made up of mobile content.
Amongst all technologies available for mobile entertainment, such as MMS, Bluetooth and WAP, SMS is still the main technology used to send consumers mobile messages, especially simple entertainment applications such as ringtones and wallpapers. Because SMS is the main messaging technology used by young people, it is considered the most effective way of reaching this target market.
In addition, SMS enables WAP-Push functionality, which usually works more efficiently than MMS. Using WAP=Push, the user receives a standard SMS, which contains a WAP link. By clicking on this link, the user can download any type of mobile entertainment and content. |
