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M:

M2M
MCC
MDM
MIM
MMS
MNC
MNO
MNP
Mobile Advertising
Mobile Banking
Mobile Commerce
Mobile Content
Mobile Enterprise
Mobile Entertainment
Mobile Interaction
Mobile Messaging
Mobile Payment
Mobile Social Networking
Mobile Ticketing
MSC
MSISDN
MSRN
mTAN
MVNE
MVNO
 

Mobile Content
Mobile content is any type of media which is viewed or used on mobile phones, such as ringtones, wallpapers, music and games. Mobile content is growing increasingly worldwide, especially in developed mobile markets.  Significant growth is also being seen in mobile subscribers sharing and uploading content created on their own - so-called User Generated Content (UGC).

Amongst the technologies available for mobile content sharing, such as MMS, Bluetooth and WAP, SMS is still the main technology used to send consumers mobile messages, especially simple content such as ringtones and wallpapers. Because SMS is the main messaging technology used by young people, it is considered the most effective way of reaching this target market.

In addition, SMS enables WAP-Push functionality, which usually works more efficiently than MMS. Using WAP-Push the user receives a standard SMS, which contains a WAP link. By clicking on this link, the user can download any type of mobile multimedia content, including applications such as 2D barcodes for mobile check-in & boarding passes and discount couponing.