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M2M
MCC
MDM
MIM
MMS
MNC
MNO
MNP
Mobile Advertising
Mobile Banking
Mobile Commerce
Mobile Content
Mobile Enterprise
Mobile Entertainment
Mobile Interaction
Mobile Messaging
Mobile Payment
Mobile Social Networking
Mobile Ticketing
MSC
MSISDN
MSRN
mTAN
MVNE
MVNO
 

Mobile Advertising
Mobile advertising is a form of advertising via mobile devices. Most mobile ads use SMS (which has been estimated at over 90% of mobile marketing revenue worldwide), followed by mobile web banners or mobile web posters and MMS. SMS maintains its leadership in m-advertising due to its user-friendly, simple format, as well as its ability to deliver mobile ads in a reliable and timely fashion, especially useful for time-critical promotions

Companies in various industry sectors, as well as operators, are increasingly using mobile advertising for brand awareness campaigns and direct marketing, as it has a greater response rate than traditional channels. The mobile phone is a highly personal medium, which allows brands to send targeted ads straight to consumers. Due to the increasing number of mobile phones worldwide (about 4 billion subscribers), high growth is predicted in the mobile advertising market.

Text-to-win campaigns are the most popular mechanic for mobile advertising campaigns, integrating both inbound and outbound SMS. This method invites consumers to send an SMS to an inbound number to compete for a prize. Brands can use outbound messaging to send follow-up and promotional messages.

Mobile advertising can also make use of mobile ticketing and discount couponing, which are usually available via 2D barcodes. This enables brands to provide consumers with discounts and promotional coupons, which can be redeemed in a store or online.