SMS content & entertainment

Whilst traditionally seen as a text-based medium, the flexibility of SMS is such that it can also play an important role in the distribution of rich media entertainment content.  Using WAP-push messages, an SMS interaction gateway can be used to distribute links to rich media content for download over mobile broadband connections.

High quality SMS is hugely important in the distribution of mobile entertainment and content updates.  Entertainment content can carry a significant financial value and so reliability in the delivery chain is important to avoid customer dissatisfaction. Moreover, speed of delivery is critical in situations where content is linked to broadcast activity, as in the case of a television vote.

In addition, high quality SMS can be used to provide an entertainment update service, such as giving the latest sports scores or celebrity news. This value-added content can either be sold as a premium service or used as a brand-building opportunity by content owners.

Distribution is one of the key challenges in mobile content services, with many mobile web-based distribution mechanisms proving too complex for the majority of consumers. An enterprise SMS gateway offers a simple and cost effective route for content transmission:

• Mobile content delivery, downloads & sharing – Using high-quality SMS to transmit WAP-push messages which enable the simple launch of rich media downloads of any format

• Mobile content & entertainment updates – Text-based updates from media and entertainment brands giving fans information on sports scores or celebrity news, for example.

Any media business involved in the distribution of entertainment content to consumers can leverage an SMS gateway provider as a transmission tool. SMS is used by a huge demographic and geographic grouping, meaning that it can be deployed by almost any media brand to reach almost any audience group.