Trackable phone numbers

Enabling measurability on advertising products is a key to proving ROI. Whilst measurability is relatively straightforward on web-based advertising products, when the call to action is to drive users to a telephone number, the trackability is lost.  This challenge can be overcome by using individual, trackable mobile phone numbers for advertising.

An online directory or yellow pages-style provider can give advertisers direct accountability for advertising spend by offering trackable numbers. When a customer places an advert in the directory, they can be allocated an individual, trackable phone number dedicated to their advert. 

When SMS or voice calls are received by this one number they can be tracked and thus advertising ROI calculated. The trackable number can be redirected to the advertiser’s main telephone number, preventing the need for any additional telephony investment.

A trackable number can also increase the range of contact options available to an advertiser’s customers. The trackable number can be set to receive SMS messages, which can be forwarded either to a mobile phone or a PC, as well as phone calls, which can be directed to an established contact center number. By using a single number in this way, a company can avoid the need to deal with separate providers for voice and text services.

Each communication can be monitored in order to give an advertiser clear and measurable data about the performance of an individual advert. This increased utility can open the door to monetizing the service through premium charging.

tyntec’s tt.One solution can power trackable numbers by offering hosted phone numbers, as well as SMS and voice connectivity, enabling online directories, classified advertising providers or yellow pages-style services to easily to track advertising performance.