Social telephony

Social networks, micro-blogging services and virtual dating businesses can all integrate telecoms services such as voice and SMS as part of their web-based services and also provide members with ‘over the top’ services by enabling them to communicate via their mobiles direct from the site.

Many social networks have already adopted SMS as part of their communications mix. Telecommunications in the cloud can take this a step further by enabling rich voice and SMS services from within a social network environment, as well as giving subscribers access to virtual phone numbers associated with their account.

Voice and SMS are so-called ‘universal services’ – they work on every device and almost all people know how to use them. Moreover, they even work in areas where mobile internet coverage isn’t available, which adds flexibility to consumers who want to update their social network status wherever they are. With tyntec, social networks can offer rich functionality to their users on a global basis, even in areas and on devices where mobile web and apps won’t function. Nevertheless, for providers to ensure they give end users a satisfying experience, a high level of service quality is required.

Person-to-person voice and text communications give social networking subscribers access to an additional, simple communications channel, thus driving greater interaction and increased loyalty. For example, users can communicate with their friends using SMS and/or voice, receive updates, post comments and more.

Companies marketing via social networking platforms can also use tt.One’s capabilities to receive messages such as requests, questions and suggestions from followers via voice and SMS. Using an inbound voice and SMS phone number hosted in the cloud, consumers can either call from their phone or their VoIP account in order to interact with the brand.

This service can be monetized by social networks as a premium service for brands looking to expand their range of communications on social networking profiles. Social media marketing is increasingly being recognized as a key channel for customer engagement, and the addition of extra dialogue channels facilitated by universal telecoms services can only strengthen this connection.

tyntec’s tt.One solution enables social telephony companies to provision international mobile phone numbers that can be associated with social networking profiles and include full voice and SMS connectivity.

tyntec’s unique approach gives customers an assurance of high quality, international and easy-to-integrate communications, ensuring end users receive a reliable and engaging experience.