Quality

Mobile interaction is increasingly a vital channel for enterprises and organizations looking to engage with customers, staff and other stakeholders.  However, there are some key factors that need to be considered before adopting a mobile messaging solution. In particular, enterprises and organizations looking to operate a mobile dialogue channel need to consider the quality of service that their mobile service provider can offer.

Traditional ‘consumer’ SMS, as used in the vast majority of mobile interaction communications, is unreliable and immeasurable.  It can be subject to high levels of message loss and delay, as well as insecure transmission routes.  Whilst this might be acceptable in a casual conversation, it is not viable in a mission-critical enterprise service, whether for serving customers, staff or other stakeholders.

Reliable SMS delivery can make a huge difference to a service, both to consumers and enterprises alike.  For example, whilst it may only be a small inconvenience for a message from a friend to be delayed, if that message contains an airline ticket or important schedule information then the delay becomes a serious issue.  

Without reliable SMS delivery, business-to-business, business-to-consumer or consumer-to-consumer communications services will lose customer support and will fail to prosper.  Reliability is therefore the key to effective and profitable mobile dialogue services.