BackFlip Software is a driving force of business process communications. BackFlip’s process Communications On Demand™ service empowers organizations with the ability to receive, access and communicate information at any time through any communication channel. Business applications can invoke the BackFlip service easily and securely whether they are hosted or lie behind the corporate firewall.

Interactive alerts, business information and real-time notifications can be sent out from these systems to any user through a variety of communication channels including automatic voice calls, instant messages, text messages and mobile browsing. Thus, business processes are accelerated, users no longer have to wait for information, and decisions can be made and implemented quickly and effectively.

With a growing on-the-move workforce and business success increasingly dependent on speed and responsiveness, enterprises need to leverage their communications infrastructure to create more effective business processes. By providing a wide variety of personalised communications channels, BackFlip accelerates business processes and decisions. SMS, due to its simplicity, global reach and availability on any mobile device, is not only a key route to reach decision makers faster but also is the most efficient way to automate communications with business partners and customers.

The Challenge

BackFlip Software gives businesses the opportunity to integrate multi-channel communications into their business processes. Due to its world wide adoption and availability on any existing mobile device, BackFlip recognised the importance and usability of SMS to its solution.

To enable reliable business communications on top of enterprises’ mission critical processes, BackFlip needed a high quality messaging provider to integrate SMS into its Process Communications On Demand TM service. In addition, BlackFlip needed an SMS provider who could offer a mix of speed, global reach, high reliability, traceability, 24/7 support and cost-effective pricing.

Backflip turned to TynTec, the mobile messaging operator, to fulfill its world wide mobile messaging requirements outside the US.

Why Using TynTec?

BackFlip needed an SMS solution that could offer enterprise-grade communications with guaranteed delivery of messages.

Speed was an important consideration, as BackFlip’s solution helps reduce latency in business processes by enabling instantaneous communication and so SMS has to be received in time. TynTec helps BackFlip achieve reliability and speed of SMS transmission: due to TynTec’s unique messaging infrastructure, the company is able to route messages directly to the user, without any third parties in between. Service Level Agreements (SLAs) are also provided to ensure that these criteria are fully met.

In addition, global reach is vital for Backflip, in particular broad European coverage and a single point of global connectivity was a requirement: TynTec offer’s connectivity to 99.7% of Europe’s mobile users and its capability to reach more than 430 networks worldwide was one of the decisive points for BackFlip.

Another requirement was to provide 100% traceability and auditability of communications for compliance purposes, which is fully provided by TynTec. Due to its end-to-end control over the whole SMS transmission process, TynTec is able to offer a full audit trail feature.

Last but not least, 24/7 customer support was also a demand of BackFlip. TynTec was able to meet this criteria based on its round-the-clock support.

What Backflip Says

Amir Sadras VP of Business Development and Products, BackFlip Software, said: “Backflip Software is all about enabling businesses to communicate with their customers, employees or partners via any communication network, at any time, on any device. As such we looked for an SMS provider which will not only easily integrate with our existing solution but will also provide world wide coverage and Enterprise grade SLA. TynTec were able to answer those needs.

“TynTec’s great customer support and it’s sense of partnership has proved valuable to us more than once – that experience makes them a valuable partner for anyone looking to offer SMS as part of their communications portfolio /service.”

About TynTec

TynTec is a mobile messaging operator, offering enterprise-quality SMS services to mobile operators, enterprises, internet and mobile services providers. Because of the unique way in which TynTec manages SMS transmission, the company is leading the industry in the provision of Service Level Agreements (SLAs) for messaging. By committing to strict parameters of reliability, throughput, uptime and speed, TynTec can offer its clients messaging services that are suitable for truly mission critical environments. TynTec offers a broad range of messaging services to its clients, such as inbound and outbound SMS services, SMS hubbing, unified inbound messaging and real time network data.