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tyntec Releases Top Mobile Trends and Predictions for 2016

Wide-spread monetization of user profile data, greater integration of OTT hubs for customer engagement and SMS firewall uptake ahead

Munich/ London/ San Francisco December 15, 2015 — Telecom-web convergence specialist tyntec today announced its top predictions for the global telecom industry in 2016. Drawing from over 13 years’ experience as a market leader, tyntec anticipates 2016 to be a year where monetizing user profile data will become increasingly popular despite growing debate over reverse-engineering capabilities, e-SIM adoption will grow, and IoT will continue to stagnate due to security risks. Mobile Network Operator (MNO) uptake of SMS firewalls is also expected to increase due to the monetization opportunities available to those taking advantage of A2P messaging.

Featuring on tyntec’s list for the second year in a row is the Over-the-Top (OTT) impact, which will continue to grow as enterprises look to OTTs for low-cost, rich experience engagement with customers and employees.

“2015 has been a year of change and consolidation, particularly for MNOs that have been challenged by new players in the ecosystem, including device manufacturers and OTTs,” said Thorsten Trapp, co-founder and CTO of tyntec. “Looking ahead to 2016, MNOs will try to reassess what assets they need to protect and what they need to open up for revenue generation, coming to the fore as mobile operators try to achieve stability, alongside the rise of the monetization of user profile data and A2P messaging.”

tyntec 2016 trends and predictions highlights:

Monetizing user profile data will gain traction, despite the growing debate over reverse-engineering capabilities

  • User profiling will become even more controversial as consumers weigh-in on privacy-impacting practices, armed with reverse-engineering findings from tech-savvy advocates
  • Brands’ huge appetite for big data will make MNOs get serious about monetizing their data assets (repositories and live data)
  • MNOs’ data revenue will increase as they offer up subscriber data to other businesses

OTTs strike again: Enterprises will move to OTT for cheaper, richer engagement with customers and employees

  • As digitization of all communications gets more realistic, enterprises will integrate OTTs to engage their workforce and customers
  • OTTs will push business offerings (workforce communication, consumer engagement, etc.) as they get into monetization mode
  • Brands will welcome OTT hubs, further eroding the influence and revenue of MNOs
  • MNOs will experience unprecedented growth in non-monetized A2P traffic, especially the ones without sufficient security measures for safe monetization

Mobile operators will accept e-SIM as inevitable, but will add software locks to limit switching between networks

  • Seeing the cost-efficiency of not having to make multiple different types of device for different wireless technologies and mobile operators, Apple (and other major device manufacturers) will push operators to adopt e-SIMs
  • The talk of standardized e-SIM will get into higher gear, with GSMA getting close to delivering the technical architecture by year’s end
  • Mobile operators will see e-SIM as inevitable, and explore ways to build in software locks to force the bond between the device and the connectivity service, making it harder for end-customers to switch between networks — or at the very least to limit their options

IoT vulnerabilities will raise business risks, stalling progress under the pressure of headline-grabbing security breaches

  • There will be major security breaches that will expose the fundamental weakness of existing IoT standards
  • Business risks associated with IoT vulnerabilities will dampen the hype around the recent promises of connected living
  • Existing standards will be scrutinized and proven ineffective to provide the sufficient level of IoT security
  • MNOs will make no meaningful gains in achieving connection efficiency necessary for the IoT economy
     


About tyntec
tyntec (www.tyntec.com) is a telecom-web convergence company that connects the

immediacy and convenience of mobile telecom with the power of the Internet. Partnering with mobile network operators around the world, tyntec enables enterprises and Internet brands to power their applications, authentication, and mission-critical communications with universal mobile services such as SMS, voice and phone numbers in the cloud.

Founded in 2002, tyntec employs over 150 people in six offices around the globe, serving more than 500 global businesses, Internet brands and mobile network operators.

 

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